Print Design | Adobe Suite | Collaboration
I created an identity for the 2026 SADAH Artisan Craft Fair, based on an existing design made in Canva by my friend running the fair. I helped to unify the design and create a memorable identity for the fair.
Created in Adobe Illustrator, with a quick turnaround time (~2 days)
Final Poster Design
Unused Poster Design
Google Form Header
This was the original design for the poster. Here is how I evaluated the original design when considering my approach:
Pros
- Vibrant red color choice makes the poster stand out
- Flower vector graphics feel impactful and memorable
Cons
- Red/orange gradient creates a digital feel - might not be the best fit for a fine arts poster
- Black text on red background is hard to read
- Flowers don't feel intentionally placed
- Confusing call-to-action
Original Poster
